Thursday, October 1, 2015

What Is a Kitechen, Exactly?

When asked to search for an online resource to augment the ample wisdom printed in When Words Collide, I found a website that has an apparent wealth of supplemental grammatical assistance: grammarbook.com. In addition to blogs and articles on everything from the myriad rules governing punctuation and grammar to commonly made mistakes and pronunciation, the site also contains videos providing detailed lessons and quizzes to help the user test his or her comprehension of the included material. I took a quiz on the uses of “who” and “whom” and the information is accurate as far as I can tell. A lot of the site is intended to help sell The Blue Book of Grammar and Punctuation and some resources are only available to subscribers but there are still a lot of free, instantly available options including a free newsletter. There are also links to similar helpful sites including an editing service called “Write It Well.”

My editing mistake of the week is a glaring, hilariously obvious one, found at Carl's Super Saver:

Need to dry something? Have a persistent mess that defies correctly labeled cleaning supplies? When a kitchen towel simply won't do, try a KITECHEN towel!
One would think that, somewhere in the process of printing hundreds or thousands of these labels and stapling them to the towels (in which there must be at least a few people involved, no matter how automated the manufacturing process may be), someone would have noticed this particular error.


3 comments:

  1. "Kietchen towel" makes it sound like they're trying to be pseudo-German or something ridiculous like that! That's kind of hilarious.

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  2. I laughed pretty hard when I saw the editing mistake you provided. It makes you wonder how they could possible miss that mistake. It also makes you want to stop and re-read everything that you write to ensure that you never make a mistake like that.

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  3. Ah, Carl's Super Saver... if you want to buy expired food, come here! Seriously though, it makes you wonder how no one caught that. Is the towel perhaps foreign, as in it was made in another country and then Carl's somehow got it? I know that sometimes things can be lost in translation.

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