Leads

While most traditional summary leads don't usually catch my eye like a well written soft lead, the traditional summary lead can be made a little more interesting with use of descriptive, creative language. This lead in particular answers who, what when, and why in one sentence, but also puts to use a creative noun describing the purpose for the event.



It is entirely possible that the term "war chest" is a commonly used one and that I am just unfamiliar with since political writing is not something I normally seek out, but I found it to be a descriptive term that caught my eye and painted a picture for an event that is not typically very exciting.

My favorite type of lead is one that paints a vivid picture where you are able to place yourself at the scene that is being written about.

These soft leads that lead slowly into a story are stories that catch my eye. Despite their longer introductions,  I usually find myself reading these type of stories all of the way through.

What types of leads catch your eye?