Lead the Way

I am very fond of leads. I am the type of reader that wants to know why this article is important to me within the first couple of sentences. The headlines are also very important, but most of the time uninformative. 

Here is the first lead example I found on USAToday.com.  

I like that it tells you exactly what the article is in a perfect summary. Notice they don’t name the three teens in the lead, nor do they name the school or the outcome. This, to me, is a perfect example of what a lead should be.

This next example I found confused me. I found it on KSL.com The title reads, “In our opinion: U.S. District Judge David Nuffer’s ruled this week on Utah’s new election law” and this is what was next:

So what I don’t understand about this article is the different places my eye wants to go. Generally the lead is what I want to read first for the summary, however when you first look down from the title, you see the picture and a caption. Naturally, I want to read the caption, which is a type of summary. Then I look underneath the picture where I find an actual “Summary.” When I finally read the lead I kind of already know what’s going on because of the summary and caption. If I were just to start with the lead, I wouldn’t finish reading the story because it’s not enticing, there's no informative information in it.  

Grammar Fail – where to start with this one? The possessive of “pump’s” and “card’s” or the spelling of inconvenience “Inconvenius”? There should also be a period after “Thank You” and after "card's". "In side" is one word. "You're" should be Your. I'm not entirely sure why they capitalized every word  It’s all a train wreck.

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